China’s largest retailer, JD.com has partnered with the film company Paramount Pictures and global entertainment company Hasbro, for the Chinese movie premier of the newest blockbuster “Transformers” movie, “Bumblebee”.
In the year 1987 Bumblebee is forced to seek safety in a junkyard, where he meets a 17 year old misfit-mechanic named Charlie, played by (Hailee Steinfeld). Set in a small California beach community, Charlie finds Bumblebee damaged and broken, but once she begins to help repair Bumblebee, she soon realizes that he is not your ordinary VW Bug and the adventure begins.
Also known as Jingdong Mall, JD.com partnered with Hasbro in 2017 to create three mini shorts called “Mission Red” which you can check out on YouTube. “Mission Red” features the leader of the Autobots, “Optimus Prime”, Bumblebee and a JD.com exclusive Transformer called “Red Knight”. Together they fight to protect the energon fuel supply and the JingDong company from the evil “Decepticons”. Get More Information Here.
Chinese men’s wear company HLA and Panasonic kicked off this year’s celebration with three brand new mini shorts. The shorts showcase Red Knight battling to protect the energon source with Optimus Prime and Bumblebee. A transformable action figure of Red Knight was released December 29th 2018, as a one-of-a-kind, exclusive collectible brought to you by the collaboration of JD.com and Hasbro.
On January 4th 2018, the long awaited Bumblebee movie premiered all across China to millions of eager fans. On that day JD created a huge promotion called Super Bumblebee Day in celebration of the movies opening day. BumbleBee themed movie merchandise was made available for fans and purchased by more than 300 million customers around the world from companies like Panasonic, HLA, Hasbro and many more. JD.com has also rolled out several custom delivery vans, and product boxes in China, which will showcase the Bumblebee theme.
Additional reference article about JD.com: https://www.foodnavigator-asia.com/Article/2018/10/01/Over-the-moon-JD.com-garners-more-than-60-of-online-mooncake-sales