Hussain Sajwani Looks For A Luxury Expansion Of DAMAC’s London Markets

The luxury real estate markets have been growing across the planet in recent years with the DAMAC Properties Group being one of the leading companies in the industry across the 21st-century. At the recent Davos Summit of 2018, DAMAC owner Hussain Sajwani was eager to discuss the fact the luxury real estate markets need to be managed in a way which avoids any issues with oversaturation; to this end, DAMAC and the Hussain Sajwani family have developed a plan to expand across the world into European and Middle Eastern markets over the next few years.


One of the major areas of interest for Hussain Sajwani is the opening of the U.K. markets which have become a major part of the global real estate sector. To expand the reach of his business empire, Hussain Sajwani has announced two planned projects to take place in the U.K. capital which would involve a significant investment of more than $5 billion over the course of the coming decade. The AYKON One Tower has already been given permission by the London authorities and will be joined by a major regenerations project in central London the DAMAC Properties founder hopes will create an entire suburb of London developed under the companies banner.


The rising cost of construction and development mean the brand is always looking to partner with some of the world’s leading luxury brands including Bugatti which has created villas with large glass walls in a recent Dubai-based development allowing luxury vehicle owners to view their latest purchase from the comfort of their living room. Involvement in the London markets may see a change in the way DAMAC Properties operates as part of the requirement of constructing a major development such as that planned by the company is the inclusion of at least 50 percent affordable housing. To meet the demand for the planned 10,000 units to be produced each year the DAMAC Properties group is expanding across many different areas including those in Jordan, North Africa, Lebanon, Qatar, and Saudi Arabia.


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