Carlos Alberto de Oliveira Andrade is a highly successful entrepreneur in the Brazilian automotive industry. He established CAOA which, under his leadership, has become Latin America’s biggest car manufacturing and distributing business. A journalist, Boris Feldman, did an interview with him in 2012 that he recently revisited.
They talked about how his company started out importing and selling cars from a number of manufacturers such as Chevy and Hyundai. He got a license from Hyundai to build two of their trucks, the HR and HD 78, and so he set up a factory in the city of Anapolis. He was also able to get a license to build an older version of the Tuscon and could produce a new iX35.
For years it was Carlos Alberto de Oliveira Andrade’s dream to build an entire vehicle in Brazil. He talked about this dream in the interview and said that his original game plan was to do what South Korea did. At first, that nation started to build Japanese car models. They began to copy what they were seeing and eventually they were able to build an entirely South Korean vehicle.
As it turns out, he didn’t follow this game plan and he achieved something grander. Carlos Alberto de Oliveira Andrade was able to take over Chevrolet’s Brazilian operations entirely. He built a second factory in Jacarei which produces Hyundai models just like the factory in Anapolis. Before CAOA took over for Chevrolet nobody in that country trusted their vehicles. That changed when CAOA took over because they trust this company its know-how.
Boris Feldman went on to write that Carlos Alberto de Oliveira Andrade achieved something that other Brazilian entrepreneurs had tried to accomplish but failed doing so, building an entire vehicle in Brazil. Mario Ariripe had tried it with Troller, Eike Batista with JPX Jeeps, and Joao Gurgel with both compact cars and jeeps in Sao Paulo. They all failed at this task and either had to shut down their companies or they were launched into a downward spiral difficult to get out of.